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Strategic Design | Systems Thinking | UX Research | HCD Workshop Design | Visual Facilitation

I'm a senior service designer who uses creativity and systems thinking to generate user-centered operational efficiency.

Crystal Rome at work

"Crystal is just plain brilliant. While working with her at BIF and then Mad*Pow, I've seen how she balances her naturally innovative and forward-thinking approaches with deep research, insights and data that blend into amazing ideas and recommendations. I continually learn from her - across her expertise within experience design, business innovation, organizational design and systems thinking. She's keenly perceptive, endlessly curious, and is a great collaborator."
- Lindsey Messervy, Practice Lead, Stratos Innovation Group

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